Social media management pricing can vary a lot because businesses need different levels of support. Instead of chasing a “cheap package,” focus on what actually drives results: strategy + consistent content + engagement + monthly optimization.

6 factors that affect pricing

1) Platforms
Managing 1 platform is very different from managing 3–4 platforms.

2) Posting frequency
More posts = more planning, production direction, captions, and approvals.

3) Content format
Reels/short-form video strategy usually takes more time than static posts.

4) Community management
Replying to comments/DMs consistently adds workload—but it’s often where leads convert.

5) Reporting depth
Basic reporting is light. Advanced reporting includes testing, insights, and a next-month action plan.

6) Strategy intensity
Some brands need weekly strategy guidance; others just need execution.

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